In this episode, Mikhail and Harriet talk about a highly complex area of advertising and problematic content on the web. This conversation was recorded before the recent events at Twitter when unpredictable actions related to content moderation policies started to create a lot of anxiety for brands, and brand safety became a popular topic. We discussed the relationships between hate speech and disinformation and the advertising industry, how companies inadvertently fund problematic content on the internet, and where brand safety fits into this picture.
Harriet is an activist, working at the intersection of advertising, climate change and misinformation. Her role at Media Bounty focuses on insight gathering and climate misinformation across a range of groundbreaking clients and projects from electric vehicles to green finance.
She co-founded The Conscious Advertising Network with Jake Dubbins of Media Bounty in 2018 and has since seen it gain international recognition, work with the UN, and grow to over 150 members from Virgin Media O2 to Accenture Interactive. She’s a former Mozilla Fellow, working with Consumers International to map the opportunities and impacts of AI enhanced advertising, globally.
Harriet Kingaby on LinkedIn — https://www.linkedin.com/in/hkingaby/
The Conscious Advertising Network — https://www.consciousadnetwork.com/
The 7 CAN Manifestos — https://www.consciousadnetwork.com/the-manifestos/