In this episode Mikhail and Alice talk about ethical marketing, where manipulation in marketing originates, the use of psychology in marketing, boundaries between persuasion and manipulation, limitations to ethical marketing set by capitalism, marketing utopia, and more.
Alice Karolina is a brand coach + strategist who has studied manipulation in sales in all its forms throughout her life. She created The Ethical Move out of a strong personal conviction to break the cycle of consumerism – which she believes is the root of our global crisis, and at the heart of true change. Realizing that our insatiability is created by psychological tactics in order to make a profit, she decided to find a way to break the spell. The Ethical Move seeks to open the door for a transparent, thriving marketplace that works for everyone.