In this episode, Mikhail and Sylvie talk about gendered marketing – its evolutionary origins, how it can both benefit and harm consumers and brands, the ethical challenges it presents, and ways for brands to navigate them.
Sylvie Borau (PhD in Marketing) is an associate professor at TBS Education, where she teaches ethical marketing and consumer behavior. She is also an affiliated researcher at the Institute for Advanced Study in Toulouse. In her research, she applies the insights of consumer psychology to better understand women in advertising, gendered marketing & gendered AI. Prior to entering academia, Sylvie spent eight years as a marketing research manager at TNS, IPSOS and IFOP, in Paris and in Toronto.
Sylvie Borau on LinkedIn — https://www.linkedin.com/in/sylvie-borau-2a3a0b20/
Website — https://www.sylvieborau.com/